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Sponsorship


Get up close and personal with the pros and their wives while promoting your brand in the pages of The Professional Sports Lives Magazine, and at our luncheons in Atlanta and in sports markets throughout the country. We are offer complete sponsorship packages that are jammed-packed with our integrated marketing platforms including print, PR, promotional, and online exposure. Events will include personal appearances from various professional athletes, coaches, and their wives and will benefit their favorite charities.

Contact us for more information and for access to a private Sponsorship area in the PSW Neighborhood.

According to the Marketing-to-Women Conference:

Women account for 85% of all consumer purchases
including everything from autos to health care:
• 91% of New Homes
• 66% PCs
• 92% Vacations
• 80% Healthcare
• 65% New Cars
• 89% Bank Accounts
• 93% Food
• 93% OTC Pharmaceuticals

American women spend about $5 trillion annually...
Over half the U.S. GDP

Women represent the majority of the online market*

Women process information and make purchasing
decisions differently than men:

• 59% of women feel misunderstood by food marketers;
• 66% misunderstood by health care marketers;
• 74% misunderstood by automotive marketers;
• 84% misunderstood by investment marketers;**
• 91% of women in one survey said that advertisers don’t
understand them;†
• 70% of new businesses are started by women

*Nielsen/NetRatings, 3/18/04
** Yankelovich Monitor
† Greenfield Online for Arnold’s Women’s Insight Team



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